Online marketing determines whether your business will flourish or sink down into the depths where thousands of the similar ventures end up. Search Engine Optimization is a tool that Google uses to scan your site and determine whether it is worthy to show up on one of the first pages of the search. This means that it is a valuable marketing tool you will have to work with. Knowing everything about SEO is not something everyone should and can achieve as it is a complex algorithm that works on the basis of many regulations and rules. It is the job of our company to learn all there is to know about SEO and how to implement its laws on the sites of our clients. We analyze sites of our clients and compile lists of changes that will improve Google ranking. The list of changes can be as small as one or two things, or they can require a full re-haul of the site.