Search Engine Optimization is one form of marketing industry that causes different reactions from people according to the amount of knowledge they possess. Those that know nothing about the marketing think that SEO is just another tool that anyone can use and make money with it. On the other hand, those that know something about online marketing realize how complex and unforgiving SEO is. They know that it can determine whether a page will make a profit or not, no matter what kind of content it contains.
SEO is all about finding a perfect balance between the keywords, useful content, and links that will generate money. Too much of one thing can cause red flags in Google’s database, and that lowers the rankings of a page. A low ranking means that it won’t appear in the first several pages in Google. Everyone knows that the first page of the Google is where you can make a profit, everything else is redundant.
SEO companies – Strength in unity
You won’t meet a lot of SEO consultants that work alone. It’s too much work for one individual which is why all of them tend to join one company or another. Having all consultants from one particular geographical area is a bonus, as they can meet in person and discuss issues they face and so on. This company has its headquarters in the Los Angeles, and that is the location that almost all consultants call home. The company also employs several consultants that aren’t from the area, but that doesn’t mean that they can’t listen to meeting in real time with Skype and other similar software.
The possibility to sit together with several other experts like you are and discuss problems you are facing, without having to withhold info in fear of losing the client, helps a lot. Every individual thinks in a slightly different way which means that they can come up with different solutions than you did even though you had the same info to work with. Our CEO company promotes cooperation as there isn’t any need to withhold info as everyone works for one entity.
Thorough analysis is a key to success
The study is the basis of this work, and thus it can make or break a company, or an individual. Being an SEO consultant is much more than telling people what they should do. You, as a CEO consultant, will have to do a thorough analysis of every site you start working on. That analysis will give you data that will point you toward processes that will improve the Google rankings of the website.
Now, the corporatization of the SEO business means that you don’t have to know everything about every single process and a tool that can help you finish the work successfully. Being a part of the company means that you can specialize in one area of the business and work with others that concentrated in other areas. The cumulative knowledge the company has is much better and efficient than the experience one individual can possess.