Search Engine Optimization is an algorithm that propelled Google in front of all other search engines. It was an intelligent design that sorted searches and allowed relevant sites to reach the top of the search results. SEO directory, over time, grew into something enormous as people realized the profit potential of this algorithm. Many shady organizations came in with link farms and similar ways of abusing the algorithm and generating tremendous cash flow.
The answer to the increasing number of shady parties that abused the system had to be effective. The failure to prevent those people from doing what they did could have caused Google to fail as a search engine as everyone would leave it due to the inability to find what they wanted. So, Google turned to the legal help and came up with several adjustments to their algorithm that would shape the way people could improve their Google rankings.
SEO – Google’s way of shaping the internet
Adjustments Google makes on the algorithm are developing the way people approach the creation and maintenance of their websites. Those that are looking for cheap ways of making money by slapping multiple links on a website that has little to no content are having issues with this because their sites aren’t able to reach high in the Google rankings. On the other hands, people who invest their time into sites get good feedback from Google as their sites fare well on Google rankings.
One of the rules that Google uses is to place importance on the indexed age of a site. This means that you will have a hard time to get a Good Google ranking if you just created a domain. SEO is one of the things that can make or break your business. This is especially true for entities that enter highly-populated industries, like a law-related business. Many law firms struggle to get clients because they don’t invest a lot of money and time into SEO.
Law firms and their online struggles
Possessing law knowledge, degrees and all certificates you can gather won’t help you develop a successful business on the internet. They will help, but they won’t attract clients as much as an excellent IT team will. People have to find your website which isn’t possible if your Google ranking is low. Raising it will allow people to find your site on the first page of the Google search.
Another mistake that law firms make is saving money on the content by copying articles from other law firms. This doesn’t help the rankings, and in fact, it lowers them. Google hates unoriginal content, and it penalizes sites that use it. If you want to succeed on the internet, then you have to pay people to write original content that has keywords that will lead people to it.
The content on a law firm site must be interesting to read, even for people who know little to nothing about law. That is what will get them interested in the services your firm has to offer.